A couple of months ago, I went to a piano concert by Igor Levit in Hamburg. While listening to Beethoven’s beautiful classical sonatas, my mind shifted into a meditative state, and I had a clear vision. I saw another world that looked very much like ours, with one crucial difference: We human-beings lived in 100% alignment with Mother Nature.
I mean by this that you couldn’t see any crowded streets, big skyscrapers or ugly industrial buildings. This world was built so that all the necessities we needed, like places to sleep, transportation, etc. where underground. And all facilities we needed for our everyday life like offices, restaurants, and cafes were above ground but in the form of treehouses, hill houses and caves. We found a way to co-exist with nature without destroying it. And of course, one other thing that was not included in this world were billboards.
Can you imagine a city without billboards or business signs?
An urban landscape with absolutely...
What have your best friends with your best clients in common? You like them, and they like you.
We are social creatures, and the business world is not different. We do business with people we like. Period.
We don’t like hanging out with people we don’t like, and if for any reason we come across them, we will not stay very long.
Look around your life, and I can guarantee you that you frequently go to places where you are treated with respect, and you have some sort of relationship with the people there—places with people you like.
It could be your favorite restaurant, hair salon or barbershop, gym, or any other place you interact with regularly.
The point here is that you have a relationship with those people/businesses. This same principle applies to your own business.
Would you like to attract more and better quality clients? Then make sure to build a relationship with the person behind that business and let the magic happen. Care enough to treat that person...
1. CREATE A PURPOSE & EFFECTIVE BUSINESS MAP
I had the pleasure to interview Mariel Jumpa and talk with her about the importance of community building and how to get started successfully. She is the founder of Slow Fashion World, which is a global community for conscious creatives that want to empower slow fashion visionaries to make their voice heard, show alternatives to fast fashion, and increase awareness about the current ecological crisis in our world.