What have your best friends with your best clients in common? You like them, and they like you.
We are social creatures, and the business world is not different. We do business with people we like. Period.
We don’t like hanging out with people we don’t like, and if for any reason we come across them, we will not stay very long.
Look around your life, and I can guarantee you that you frequently go to places where you are treated with respect, and you have some sort of relationship with the people there—places with people you like.
It could be your favorite restaurant, hair salon or barbershop, gym, or any other place you interact with regularly.
The point here is that you have a relationship with those people/businesses. This same principle applies to your own business.
Would you like to attract more and better quality clients? Then make sure to build a relationship with the person behind that business and let the magic happen. Care enough to treat that person as your best friend, care enough to be a likable character, and see the magic happen.
Let me put it this way… Take a moment to reflect on the people you like (whether you know them or not)... Now, isn’t it true that you want them to succeed? That you want them to be happy? That you unconditionally wish them the best?
Well, here’s a secret, people that like you have the same feelings for YOU! So every time you have the opportunity to start a new business relationship with someone (lead or prospect), care enough to nurture that relationship because people do business with people they like.
People will rather buy something that has less quality or is more expensive from somebody they like than dealing with a person they don’t.
Look, today, more than ever, the world needs your purposeful business to succeed. More than ever, we need to accelerate the transition to a responsible economy. But to accomplish that, you need your clients. And they will stick around you and your business a long time if they like you.
Food for thought:
Written by Fernando