What have your best friends with your best clients in common? You like them, and they like you.
We are social creatures, and the business world is not different. We do business with people we like. Period.
We don’t like hanging out with people we don’t like, and if for any reason we come across them, we will not stay very long.
Look around your life, and I can guarantee you that you frequently go to places where you are treated with respect, and you have some sort of relationship with the people there—places with people you like.
It could be your favorite restaurant, hair salon or barbershop, gym, or any other place you interact with regularly.
The point here is that you have a relationship with those people/businesses. This same principle applies to your own business.
Would you like to attract more and better quality clients? Then make sure to build a relationship with the person behind that business and let the magic happen. Care enough to treat that person...